They are capable of it, but I don’t really see why they would. Making the tokens cost more gold would mean less people willing to buy them on the AH and therefore less people selling tokens. I think the prices have just exploded because of the mount releasing. As someone else mentioned on here, I believe Blizzard just sets a minimum price for tokens.

You can not sell gold to Blizzard

Edit: I stand corrected, you can purchase tokens and turn them into game time, but I didn’t know they could be turned into $15 battle net balance. This mount does, indeed, cost less gold than the original Brutosaur (or did before token prices skyrocketed)

That thing is still earnable every so often in game if you catch it on the black market

They probably meant 170k gold in-game

Also what they haven’t said is that the price is set by players of the game,. When someone buys a WoW token and exchanges it for gold, that’s because a player has paid them with gold they earned for the token. These tokens can be then used to pay for your monthly subscription.