This isn’t AI, but I have discovered now that I am back in the job market that companies are realizing that “they watch any shit on YouTube, we don’t need people who know how to shoot and edit video. Carstairs, you have an iPhone. Go download some free software and shoot the commercial” doesn’t work very well when it comes to advertising.
So I think there might be hope for visual artists as well.
As if the average consumer thinks about advertisements to any degree of depth
Edit: also, the artist forgot to color the front part of the advertisee’s shirt. Ironic.
Implying deep thinking about advertisements is the winning strategy here…
And the left side of the advertiser’s lapel.
especially considering Coca Cola is one of the richest companies on the planet, they could afford literally whatever artist they want, and yet they choose AI slop, because it’s “cheaper.”
But if marketing manager 03427-B is able to save $5K on human generated art and launch the ad ahead of schedule that might tack another hundred bucks on his bonus next year!
Easy way to make line go up.
I mean, if it means the end of the advertisement industry, more power to the AIs.
You don’t need AI to generate hack art. Corporate Memphis aesthetic has been around for ages precisely because its cheap, hacky clip-art you can apply to ad copy in order to give it a hint of life without spending much money.
These AI models make the new art comparatively dirt cheap (if you ignore all the negative external costs) without relying on the even more cheap and bland techniques of the past. It’s absolutely “better” relative to what’s come before.
(if you ignore all the negative external costs)
This applies so much in so many different areas of society that we should have a Unicode character that’s like an asterisk but this is the only caveat that it represents.
